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From early theories of chemistry onward, the idea of Die Wahlverwandtschaften, or Elective Affinities, has developed a rich history as a critical and interdisciplinary concept.

 

Weber, the great sociologist, could find no better description of the complex relationship between early capitalism and the protestant work ethic. Goethe before him used it to critique the morals of his day by describing the unconscious behaviours that (for better or worse) naturally undermined them.

By setting it to use as an experimental and 21st century artistic methodology, we have created the EA platform.

 

The EA platform is comprised of three distinct companies formed around the exploration of three distinctive elective affinities. 

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